The Power in Authenticity
A Quality Brand Partner
You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:
Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.
Always strategic. Your branding partners should be strategic in their approach, basing their decisions not on hunches but on research, data, and best practices.
Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.
Discovery + Research
Meeting your brand
For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become.
We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
Making first impressions count
The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.
Finding your voice
Focusing on look-and-feel
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
Bringing it to life
As a full-service digital agency, Blue Fountain Media is ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.