How smart content strategy sets the tone
Content strategy covers the what, why, and how of content creation for your organization. A content strategy might be tailored to your website or content marketing, or it might be your master plan for delighting your audience and supercharging leads and sales.
Why create a strategy? Well, there’s a lot of content out there. In a world where millions of blog posts are published every day, you’d better have a strategy for being heard.
Group Medianet’s strategic approach is distinguished by teamwork and the drive for results. We work hand in hand with SEO, UX, and design to think through every aspect of the creation and promotion of truly outstanding content. And as veteran content creators, we leverage years of writing experience to plan for your success.
Choosing a content strategy team
A great content strategy team brings together many approaches and skills. Here are the most important.
Curiosity. To a great content strategist, there’s no such thing as a ‘boring’ industry. If it interests your audience, it should fascinate your content strategy team.
Pragmatism. A content plan that puts an unreasonable burden on your team – internal and external – is not a good plan. An effective partner is realistic about scaling up a content strategy while maintaining quality of work.
Teamwork. Content shouldn’t live in a vacuum. It needs to be well-designed, well-showcased, and well-promoted. Look for a team that’s strong across a range of disciplines.
Discovery + Stakeholder Interviews
Understanding the assignment
Hearing the voice of the customer
Crunching those numbers
Putting it all together
Collaborating to drive success