Information Architecture + UX
Why UX is a brand and business need
It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.
So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.
The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.
The experts on Group Medianet’s UX team bring all of those qualities and more. It’s their job to turn the frustration of “what’s going on?” into the joy of “that was easy” – designing standout experiences that convert prospects and keep customers coming back.
What makes a great IA/UX team
Information architecture and user experience have a language all their own. But even if you’re not fluent, you should be looking for a UX team that:
Really understands your users. Your UX team should be obsessed with uncovering what users think, feel, and do – and translating their insights into an experience those users will love.
Really understands usability. Usability isn’t the only aspect of UX, but it’s critical. A UX designer should be able to prioritize and simplify important user task flows, apply recognized best practices, and be able to explain what they’re doing and why.
Has the tools to test. User testing isn’t part of everyone’s budget, but your UX team should be ready to recommend testing that makes sense from a cost-benefit perspective.
Discovery + Research
Uncovering the business context
Like any Group Medianet engagement, an IA / UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.
Keeping it user-centered
Seeking feedback early and often
Persona Creation + User Journeys
Putting research to work
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
Wireframing + Prototyping
Drawing up the blueprints
Documentation and Tech Specs
Ensuring a smooth handoff