Website Development

The pain of an underperforming website

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question.

Yet starting a web development project feels daunting, so businesses often feel stuck with the status quo, risking missed opportunities and competitive disadvantage.

With over 17 years of experience developing upon the top CMS platforms and a well-honed project management process, Group Medianet builds high-performing sites across a wide range of industries. We’ve overcome all kinds of challenges for our clients, helping achieve some exceptional results in the process.

What to look for in a website developer

If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.

A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.

Rigorous project management. Your website agency must manage time and budget as well as the work quality. Group Medianet has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.

The right range of partnerships. A combination of breadth and depth is important. Technology platforms have different strengths and capabilities, and platform-specific expertise is highly valuable. But if your agency only knows one platform, guess what they’re going to recommend for you?

Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

IA, Design + Copywriting

Delivering a complete website solution

We’re an end-to-end website development agency, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation. We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.

Persona Creation + User Journeys

Putting research to work

A persona is a fictional representation of a specific audience for your digital experience. A persona puts a name, a face, and a story to a group of users, while a user journey shows how a representative user accomplishes a task, mapping all key touchpoints along the way. These powerful tools are packed with insights about your audience, ensuring every decision we make is focused on your users.

Front- and Back-End Coding

We find the majority of our clients prefer a hybrid development approach, where we build the MVP using a Waterfall methodology, and then add new features and improvements in Agile sprints, but we can and do work in other ways. Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS and Javascript. With our range of partnerships, we have expertise – including many certifications – for a wide variety of CMS options. Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live. We like to get our clients involved – while the site is in beta, it lives on a development server, where you and your team can play with it, try to break it, and help us eradicate any bugs.

CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

Our Trusted Partnerships